For franchisors awarding units
We run the ads and the follow-up that put financially qualified candidates in front of your development team. You take the call. That's the whole job.
No pitch deck. We pull your FDD and your two closest competitors' from the state registries before we get on, and you keep what we find either way.
Two minutes
The arithmetic on forty inquiries, why the portal keeps selling you the same person, and what we run instead.
None of those accounts is a franchisor. We're new to franchise development. The machine isn't. That's also why the guarantee below is written in candidates and not in units, and why we're month to month.
The arithmetic nobody likes
Both take the call. Both take the follow-up. Both take a slot on the calendar. Only one can fund the deal.
"It seems to take around $30,000 to find a candidate." Edward Terry, CEO and Founder, The Shutter House, 1851 Franchise, January 2026
Here's what the industry's own numbers say. A paid franchise lead cost $155 in 2022. In 2025 it cost $351. A broker-sourced lead costs $4,057, and the broker takes 30 to 50 percent of your franchise fee on top when the deal closes.
FranConnect looked at three and a half million leads across 460 brands. Internet leads converted at 0.9 percent. Your own website converted at 0.6 percent.Annual Franchise Development Report 2026, via franchising.com. FranConnect Franchise Sales Index 2025.
Why the current fixes fail. The portal sends the same candidate to a dozen brands at once. That's the product, not a flaw in it. Franchise Ventures owns Franchise.com, Franchise Solutions, Franchise Gator, Franchise Opportunities, Franchise For Sale, SmallBusinessStartup.com and BusinessBroker.net. When you buy from three portals, you're usually buying from one company.
And then the lead sits. A study of 530 brands found 44 percent never sent a personal reply to an inbound inquiry and 28 percent sent nothing at all. That study was run by a company that sells text messaging, so we checked it against something independent. Franchise Update Media mystery-shopped 102 brands. 56 percent never called the lead. Only 55 percent even had a phone number on the site, down from 67 percent the year before.FranFunnel, 530 brands, fielded March to April 2025. Franchise Update Media 2025 Mystery Shop, 102 brands.
Two different studies. Same answer.
Why this month is different
This is public record, not a sales angle. You can read the press release before you call us.
Must register with state regulators, keep records for state audit, and stop working with unregistered brokers.
Compensation structure and litigation and enforcement history, disclosed to the candidate before they talk about a specific brand.
The model act carries its own prohibition on false earnings claims, on top of the Franchise Rule you already answer to.
NASAA's president, Marni Gibson, put it this way: "For many individuals, buying a franchise is the largest investment of their lives. They deserve to know exactly with whom they are dealing."
Here's the part most people selling you something won't say. It's a model act. No state has adopted it yet. Today only California, New York and Washington register franchise brokers at all.
But the direction is one way, and the disclosure it prescribes is the number your candidate doesn't know: that the free advisor who introduced them to you is being paid 30 to 50 percent of your franchise fee, by you. The day that line appears on a disclosure form, the broker channel gets a conversation it has never had to have.NASAA press release, 4 May 2026. Miller Nash client alert, 14 May 2026. RCW 19.100.140. We'll send you the links.
How it works
We build it, run it, and hand your team a candidate who has already answered the money question.
Item 5, 7, 19 and 20, plus your two closest competitors. We come to the first call knowing your fee, your investment range, whether you have an Item 19 at all, what your outlet count did over three years, and how many agreements you've signed that haven't opened. It's public.
You do nothing.Written to your Item 19 or written with no numbers at all, whichever your FDD allows. Filed in the six states that require it before anything runs. Your attorney sees every word first.
You do nothing.A candidate fills in the form and gets a text in sixty seconds, at two in the morning, on a Sunday, in December. The money question is answered before your team ever picks up.
You do nothing.A qualified candidate, in an open territory, who already told us what they can put in. Live in fourteen days.
This is your job.Who we put in front of you
FRANdata and the IFA reported that as of 2025, 19.3 percent of franchisees operate multiple units and control 58.8 percent of all franchised locations. Fewer than one in five owners hold nearly six in ten units. That share has moved about a point a year for a decade.FRANdata, U.S. Franchising's Economic Outlook in 2026, published 23 February 2026.
Almost every campaign in your category is hunting first-time buyers, because that's who fills in portal forms. The operator with four units and a service manager who's ready to run a fifth doesn't fill in portal forms. He isn't looking. He has to be found.
So we run three audiences, not one.
Multi-unit and multi-brand owners, business-owner audiences, and lookalikes built from your own franchisee list. This is the shortest path to a signature, because he already knows what an FDD is.
Across 170 FDDs, franchisors typically want liquid capital of 30 to 50 percent of the total investment and a net worth of two to three times it. Home equity doesn't count as liquid. A HELOC does. Below a 680 credit score, SBA is off the table. We ask the capital question inside the ad, before the click.
Referrals from existing owners convert at 18.9 percent. The internet converts at 0.9 percent. Referral programs take 6 percent of the average development budget and produce the highest close rate of any channel in the industry's own report. Almost nobody puts paid distribution behind them. We do.
What you get
All of them ours to run, none of them yours to manage.
Built to your brand, with the capital question and the territory question on the form, and nothing else on it.
Pointed at three audiences: existing operators, funded first-timers, and your own franchisees' networks. You never open Ads Manager.
Day or night, then keeps texting on a fourteen-day cadence until they answer or opt out. Nothing for you to wire up.
Cost per qualified candidate and time to first reply, updated daily, in a form you can send to your CEO without editing it.
Copy written to your Item 19 or written with no numbers, checked line by line against the Franchise Rule before your attorney sees it, and filed in the six states that require it before it runs.
Where your candidates actually come from, which is almost never where you thought.
And the part we'd rather tell you now. The CRM and the landing page are licensed. They're built on our system and they stay with us if you leave. Your Meta ad account, your pixel, your audiences, your creative files and every candidate record are yours, and you take all of it with you. We don't hold your data hostage. We do keep our software.
Before you book
Read the right-hand column honestly. If two of those are you, don't book the call, because we'll only waste each other's morning.
Straight answers
No. Nobody can, and under the FTC's Franchise Rule you should be suspicious of anyone who implies it. We guarantee fifteen qualified candidates in your first thirty days of live, paid ads, or your next month runs free. Qualified means they cleared the liquid capital number you gave us, they want a territory you have open, they're reachable, and they came from an ad in a state you're registered in. All four, in the contract, in your numbers.
Because a broker-sourced lead costs $4,057 and the commission is 30 to 50 percent of your franchise fee. On a $50,000 fee at 40 percent, that's $20,000 for one deal. Keep the brokers. Run this beside them for ninety days and compare cost per qualified candidate. If the brokers win, cancel.
Send them this. The Franchise Rule permits a financial performance representation in an ad only if it's already in Item 19 and you hold written substantiation when it runs. The FTC's Compliance Guide treats banner and static electronic ads as general media, and requires any general-media earnings claim to state the number and percentage of outlets that hit the figure, the time period, and a clear admonition that results may differ. Six states require the creative on file three to seven days before use, and the internet exemption doesn't cover a geo-targeted ad, because it requires the ad not be directed at anyone in the state. We write to those rules first and your attorney signs off before anything runs.
Then no revenue, profit or payback figure appears anywhere in the funnel. Not in an ad, not on the page, not in an email. We build on your investment range, your territory and your support instead. Plenty of brands run this way. We'll know which you're before the first call, because we'll have read your FDD.
It's the floor, not the recommendation. At fifty a day you get roughly thirty-seven candidates in ninety days on our numbers. At a hundred you get about seventy-five and the campaign learns twice as fast. The fee is the same either way, and you pay Meta directly.
Most inbound franchise candidates are, from any source. FranConnect looked at three and a half million leads across 460 brands and internet leads converted at 0.9 percent. That's why the money question is in the ad, not on page three of a form, and why a human is on the phone in sixty seconds. If they don't clear your liquid capital number, they don't count toward the guarantee.
Fourteen days from kickoff, which is the day we hold your intake, your ad account with a payment method on it, your logo and a booked session. That includes the state filings. If we're late, the build and setup fee comes back in full.
Correct, and we'd rather say it than have you find out. We've never awarded a franchise unit and we're not going to start. We run ads and follow-up. Our accounts in other business-to-business categories averaged $46.63 a lead across the first five accounts we launched, and none of those companies is a franchisor. That's exactly why the guarantee is written in candidates and not in units, and why we're month to month. If being early bothers you, that's fair, and you should wait for our case studies.
Email your account manager fifteen or more days before renewal and it stops. Inside fifteen days, next month bills. Your ad account, pixel, audiences, creative files and candidate records go with you. The CRM and the page are licensed and stay with us. We say that here so you don't find out in month four.
The next step
On the call you get all of this, whether or not you hire us.
No pitch deck, no pressure, and you keep whatever we work out together whether or not you hire us.
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